"BBA's Electric Vehicle Challenge"

Speaking of BBA, everyone knows that they are the "big brother" in the luxury car industry. But in recent years, with the rise of new energy vehicles, everyone feels that BBA’s good days are coming to an end. In fact? In 2023, the sales of BMW, Mercedes-Benz and Audi are still growing!Let’s talk about BBA’s misaligned competition strategy. As we all know, the current electric vehicles on the market are mainly concentrated in the price range of 200,000-300,000. In the luxury car market where BBA is located, the number of electric vehicles is relatively small, and fuel vehicles still account for the majority, accounting for as high as 75%! BBA has not yet been greatly impacted by new energy vehicles in this field.Although BBA's sales are growing, there are challenges and hidden dangers behind it. The war in the new energy market has not yet reached BBA, but this does not mean that they can sit back and relax. When the war in the new energy market really reaches BBA's luxury car market, there is a big question mark as to whether they can withstand it! Not to mention anything else, BYD has already sharpened its skills.