主要要點
儘管 2023 年充滿挑戰,幣安支付去年仍實現了顯著成長,並鞏固了其作為加密支付領先平台的地位。
在過去 12 個月裡,Binance Pay 專注於用戶友好的創新,透過 DeFi 錢包整合和多元化產業合作等措施將加密支付無縫整合到日常交易中。
Binance Pay 強化了幣安透過加密貨幣促進貨幣自由的願景,它充當了重要的橋樑,解鎖加密支付,成為更廣泛採用加密貨幣的關鍵墊腳石。
回顧 2023 年旋風般的一年,加密貨幣社群的韌性在市場不確定性的背景下熠熠生輝。 我們一起繼續探索將加密貨幣融入日常生活的創新方法,包括在支付領域,這在推動大規模採用方面具有巨大潛力。 儘管情況充滿挑戰,所有這些都令人非常振奮地宣布 Binance Pay 在 2023 年實現了顯著增長。
早在 2021 年 2 月,我們就率先推出了 Binance Pay,作為一種新穎的方式,讓用戶可以使用加密貨幣無縫支付——從旅行和酒店預訂到時尚購買等。 Binance Pay 最初是作為一個簡單的線上支付按鈕推出的,後來演變為涵蓋多種加密支付方式。
在過去的三年裡,該平台已經得到了穩定的採用,交易總額超過了驚人的 $120B。 使用加密貨幣支付從未如此簡單或如此普遍! 請繼續閱讀,我們將深入探討 Binance Pay 2023 年的決定性時刻,探索我們的用戶至上方法如何成為成長的核心,並討論促進加密支付在推動全球加密貨幣採用方面繼續發揮作用的前進方向。
透過以用戶為中心的承諾加速成長
正如我們在
幣安
所做的一切一樣,建立信任並將用戶放在第一位一直是幣安支付的核心使命。
因此,2023 年是產品持續增強的一年,我們在不同行業中引入了一系列新的商家和合作夥伴,所有這些的目標都是為您、我們的全球用戶和社群提供更多價值。
讓我們來看看 2023 年的一些亮點。
使用 Binance Pay 擁抱加密貨幣
Transaction volumes for Binance Pay soared by over 71% year-on-year, and exceeded $77B in 2023. But that’s not all, our user base grew significantly too. By the end of 2023, the number of active Binance Pay users shot up by nearly 70%, to over 12M. An increasing number of Binance users are now leveraging Binance Pay to gift, send, and receive crypto transactions. This growth signals the deeper blending of crypto into everyday transactions —a trend which we believe will persist as more people and businesses tap into crypto’s enormous potential.
Over the past year alone, thousands of new merchants have been added to Binance Pay. Together, these merchants create a broad shopping experience, helping to integrate paying for what you want with crypto into everyday life. 2023 also saw Binance Pay launch partnerships with key players in a range of new industries — both within and beyond the crypto ecosystem — to make crypto transactions more accessible and seamless for all.
A notable example would be Binance Pay’s integrations with DeFi wallets, such as Trust Wallet, to simplify and bridge billions of dollars in asset transfers. We also partnered and worked closely with various organizations to facilitate crypto payouts to consumers in a wide range of areas, including salary disbursement and loyalty rewards disbursements.
In our quest to keep pace with our users’ evolving needs, we have developed and weaved a series of new features into Binance Pay. From being able to send crypto easily via the ‘Send Cash’ function to conveniently paying your part of the bill in crypto with ‘Split Bills’, each feature on Binance Pay is meticulously thought through and designed to help make paying in crypto as simple and useful as possible.
To help people get to grips with these features, Binance also launched a series of comprehensive campaigns for users throughout the year. These initiatives aimed to smoothly introduce both new and existing users to crypto payments, simplifying their first use and clarifying complexities.
At Binance we believe that crypto payments have the potential to play an instrumental role in facilitating widespread crypto adoption. This aligns with our broader vision to promote the freedom of money to the global community.
Our CEO Richard Teng, in a September 2023 interview with CoinBureau, shared how the liberating capability of crypto is already being observed in many developing countries:
“Today, they are able to use crypto to make payments, transfers and remittances at a fraction of the cost of what traditional finance offers. They are able to get exposure to financial assets at the fraction of the cost, on a 24/7 basis. That’s the beauty of it.”
然而,加密貨幣為個人提供財務賦權的潛力和力量適用於所有人,包括已開發國家的人們。 加密貨幣不僅包含支付和轉帳的手段; 有一個龐大而複雜的生態系統,其中還包括 DeFi、SocialFi、NFT 等。
我們將加密支付視為通往廣闊、複雜的 Web3 世界的橋樑。 世界各地的人們已經習慣了無現金支付,因此透過支付過渡到加密貨幣是熟悉的並且不那麼令人生畏。 加密支付成為他們進入加密生態系統的關鍵墊腳石。
讓幣安支付走上支付高速公路
在 2023 年支付大豐收之後,今年 Binance Pay 計劃走得更遠。 我們的目標是讓加密支付變得像「查看、點擊、購買」一樣簡單,並為加密支付技術行業鋪平道路。
無論是希望為人們添加更多創新的支付方式,建立將最新支付趨勢融入加密貨幣的新功能,還是加入希望將加密貨幣支付帶入他們的世界的令人興奮的新合作夥伴,我們都很高興為未來而努力看看今年會帶來什麼。
Binance Pay 全球主管 Jonathan Lim 分享:
「我們的團隊對 2023 年實現的里程碑感到非常振奮。用戶和企業對加密貨幣提供的現實用例的認可度越來越高,我們很高興能夠提供基礎設施來促進這一過程。
在 Binance Pay,我們不僅是開發產品;我們還開發產品。
我們正在全球推動金融模式的轉變。
我們的用戶對幣安支付的信任和採用反映了他們對這一巨大轉變的信念。
「在 2024 年奮勇前進之際,我們的承諾依然不變:提供用戶重視的安全、便捷、廣泛的加密支付生態系統。
這只是全球金融普惠和民主化激動人心的旅程的開始。”
加密支付的未來比以往任何時候都更加光明,而且只會變得更好!
進一步閱讀
幣安年終報告來了
如何存取幣安支付
使用 Binance Pay 在法國 Printemps 商店購物可享 5% 折扣